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Challenge

Sweet Rebellion Foods is breaking into the raw/vegan food industry. Sweet Rebellion Foods doesn’t yet have a specific brand identity compared to the other larger and more polished brands that dominate the plant-based category. Sweet Rebellion Foods is an emerging R.A.W., Certified Clean Label and plant-based brand, with the desire to strategically dominate the dessert market. With over twenty years of experience and the opportunity to create plant-based desserts

under a private label, Sweet Rebellion Foods is ready to establish their brand.

Idea

Rooted Treats is the subtle, elegant, and

delicious dessert brand that meets, exceeds

and satisfies all the needs of its trendsetting consumer.

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Sweet Rebellion Foods needs an entire rebrand along with advertisements to make themselves known in the RAW/Vegan food industry.

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