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Challenge
Away is a luggage brand primarily known for their carry on that features a built in lock and charger for any USB plug. The brand is currently only selling online and is still trying to get their name known in the world of luggage.
The challenge was to convince adults that AWAY luggage is the superior choice when it comes to modern, reliable bags.
Idea
We decided to focus on what is so distinct from other luggage brands: the unique colors the brand offers. It is easy to spot an AWAY suitcase coming out from the carousel at the airport because of the bright colors.
The Carousel
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